HELLO DE$IGN SERVICES

DE$IGN1 SERVICES


Comprehensive
Branding

Comprehensive
Website

Logo design
project

Stationary
System
    more complexity
     
     
    less complexity

    1De$ign as defined by John Maeda where the capital D and the dollar sign stand for design taking a larger role in the technology economy

    PHASES

    # Name
    I Planning
    II Concept Development
    III Design Refinement
    IV Implementation
    V Production

    DELIVERABLES2

    identity programs, brand standards, signage, internal and promotional communications, illustration, data visualization, design research, style guides, presentation design, annual reports, website(s), email campaigns

    2The thing you get. Also includes interim deliverables.

    CONSIDERATIONS

    • Designers are brought in at the earliest possible stages
    • Services can be kept on retainer for consultation
    • Products should be versitile enough for print, web and video
    • Appropriateness and alignment to business objectives

    CLIENT RESPONSIBILITIES

    • Project Manage your side
    • Question and Challenge based on business goals
    • Work iteratively and socialize interim deliverables
    • Provide feedback in one voice
    • Provide agreed upon assets
    • Meet your deadlines

    DESIGNER RESPONSIBILITIES

    • Scope and document in plain language
    • Manage dependancies
    • Organize deliverables
    • Solicit constructive feedback
    • Communicate
    • Discover latent opportunity

    Thank You

    References: