4(Y)ourKids

freelance, volunteer work
html, css, rich email

I volunteered to help an after-school program in December 2010. The first step in this process was consultation on social media, content management, mobile sites, and rich-email. We decided that an email campaign would be most appropriate for immediate goals of the organization. These goals were to drive more traffic to the website and to encourage donations.

The email template I designed is organized into three sections. Each section is represented by a parts of the deconstructed logo. The weekly/monthly emails will always have three of a possible nine topics identified.

There are also a few more ground rules that I lay down for email campaigns. The purpose of the email is to drive traffic to the website, therefore the website must contain the most up-to-date information. People are not going to read very much so the layout incorporates large headlines and colorful photographs that tell the story.